Disclosure Kit
$49- NY and EU decision trees
- Label wording library
- Pre-launch checklist
- Client & vendor attestation clauses
- Excel record log
For agencies & AI-video creators · NY GBL § 396-b + EU AI Act Art. 50
Synthetic Performer
Disclosure Kit.
New York now requires a conspicuous label on any ad that uses an AI-generated performer, and the EU's deepfake labeling rule took effect August 2, 2026. This kit tells you when an ad is covered, what to put on it, and how to keep the paper trail.
$49 · Editable Word + Excel + PDF
Templates and general information, not legal advice. Not affiliated with or endorsed by any government.
Why now
Two rules. One label.
NEW YORK // GBL § 396-BSINCE JUNE 9, 2026
WhoWhoever makes the ad
TriggerAI performer, actual knowledge
First violation$1,000
Each one after$5,000
The ad itself has to say so, conspicuously. Audio-only ads and pure AI dubbing of a real actor are exempt.
EU // AI ACT ART. 50SINCE AUG 2, 2026
WhoBusinesses using AI tools
TriggerDeepfake image, audio, video
WhenFirst exposure
Max fine€15M / 3%
Reaches non-EU businesses too, when the content is shown in the EU. Lower caps can apply to small firms.
What's inside
Six tools. Thirty minutes to set up.
- 01 · NY DECISION TREESeven questions that tell you if § 396-b covers an ad, and who has to disclose.
- 02 · EU DECISION TREEIs it a deepfake under Art. 50? Includes the lighter rule for artistic work.
- 03 · LABEL LIBRARYCopy-paste lines for video, stills, audio and social, with placement rules.
- 04 · PRE-LAUNCH CHECKLISTTwelve checks before any asset ships, with a sign-off line.
- 05 · CLIENT & VENDOR CLAUSESSOW and freelancer language so everyone's knowledge is on paper.
- 06 · RECORD LOGAn Excel log for every asset, label and proof link.
Look inside
Real pages from the kit.
Pricing
One price. Use it on every campaign.
Free sample
$0The cover, Quick-Start and full New York decision tree. Run one live ad through it and see if it's covered.
Download the sampleFAQ
Questions.
Is this legal advice?
No. It's templates and general information. Have counsel review anything you rely on.
Who is this for?
Agencies, UGC shops, in-house teams and creators who make ads with AI avatars, AI "UGC creators," AI models or cloned voices.
Does New York cover my national campaign?
If New York audiences will see it, treat it as covered. The kit walks through that question.
We use a digital replica of a real actor. Is that covered?
Not under § 396-b's synthetic-performer rule, but other New York laws apply. The kit flags it and points you to consent and counsel.
Can one label cover both New York and the EU?
Usually, yes. The label library marks the lines written to satisfy both.
Disclaimer
Stark Tech Industries provides templates and general information. It does not provide legal advice and is not affiliated with or endorsed by any government body. The kit is based on N.Y. Gen. Bus. Law § 396-b, Regulation (EU) 2024/1689 (the AI Act) Article 50, and the European Commission's Article 50 guidance, as of November 1, 2026. Confirm your obligations with qualified counsel. Stark Tech Industries is a New York, veteran-owned, NYS M/WBE-certified IT firm.